First on Fifth
Bold love and boundless compassion deserve an audience. Here's how we helped First on Fifth find theirs.
Facebook views in their first full year — 97% organic, not ads.
Who they are.
First Baptist on Fifth is a historic congregation in the heart of downtown Winston-Salem — progressive, community-rooted, and known for bold love and boundless compassion. They had the heart and the message. What they needed was for it to reach people.
So we became their whole content team.
Strategy, production, post, and distribution — every channel they're on, we run.
- Digital strategy
- Social media management
- Content creation
- Video production
- Photography
- Podcast production
- Website maintenance
- Community management
The numbers.
- 8×
- growth vs 2024
- 97%
- organic
- 7.5K
- interactions (↑82%)
- 48d
- watch time
- 1,406
- followers
- 31%
- local to Winston-Salem
- Apr 2025
- launched
- 1.3K
- followers
- 10.6K
- likes
- 2.4×
- growth vs 2024
- 5.9K
- watch hours
- +111
- subscribers in 2025
- 520
- total subscribers
- +38%
- views & reach YoY
- 170
- posts
- 2.4K
- downloads
Why it matters.
Progressive churches have a beautiful story to tell — and too often, no capacity to tell it. The churches with the biggest budgets get the loudest megaphone, so one version of faith gets amplified everywhere, while another — the one where loving your neighbor, whoever they are, sits at the center — struggles to be heard.
That's the work I care about most. The story is already there, alive in the congregation every Sunday; my job is simply to help tell it. First on Fifth's story is now reaching more people than ever, and that matters beyond one congregation. The more churches that share a message of bold love and boundless compassion, the more people — all people — get to feel what it's like to be truly welcomed.
